The act of a celeb’s offspring assuming management of their mum or dad’s established social media presence represents a shift in digital content material creation. This motion entails getting access to and managing an present platform with a considerable following, probably altering the content material technique or reflecting a generational perspective. An instance of this occurred when certainly one of Sean Combs’ (Diddy’s) sons managed his father’s Instagram account, influencing the web page’s course, not less than quickly.
This transition provides a number of potential benefits. It may possibly inject recent views right into a model, interesting to a youthful demographic. It might additionally streamline social media administration for the unique account holder, liberating them to give attention to different endeavors. Traditionally, celebrities have typically delegated social media duties to publicists or advertising groups; nevertheless, entrusting this duty to a member of the family, notably one from a distinct era, indicators a singular method to content material possession and model evolution.
