The conjunction of promotional codes provided by SeatGeek and endorsements from personalities on a well-liked video-sharing platform represents a particular advertising and marketing technique. This collaborative effort sometimes entails content material creators sharing low cost alternatives with their viewers to incentivize ticket purchases by way of the SeatGeek platform. For instance, a video reviewer would possibly point out a novel alphanumeric string of their video description or verbally announce it, permitting viewers to enter it throughout checkout on SeatGeek to obtain a decreased value.
This advertising and marketing tactic leverages the established belief and rapport between on-line personalities and their viewers, doubtlessly driving vital person acquisition and gross sales for the ticket market. The historic context entails the broader development of influencer advertising and marketing, the place manufacturers companion with people who possess a devoted following to advertise services or products. The advantages are twofold: the platform good points elevated visibility and gross sales, whereas the content material creator advantages from the partnership, both financially or by way of different types of compensation.
