On YouTube, “ft.” is an abbreviation of “that includes.” It signifies that the video contains the participation of one other particular person, artist, or channel alongside the first creator. For example, a musician would possibly launch a tune on their YouTube channel that features vocals from one other singer, denoted as “Artist A ft. Artist B.”
The inclusion of “that includes” credit is helpful for a number of causes. It offers attribution to all contributors concerned within the content material’s creation, fostering collaboration and mutual promotion. This apply can even broaden the viewers attain for each the first creator and the featured particular person, exposing every to the opposite’s established viewership. Traditionally, this conference originates from music manufacturing credit and has been broadly adopted throughout varied content material genres on the platform.