On Instagram, continuing straight from one user-generated brief video or picture to the next one inside a sequence posted by the identical account permits for a steady viewing expertise. This characteristic facilitates a streamlined solution to devour content material with out returning to the primary feed. For instance, after viewing the preliminary phase of a consumer’s day, the platform robotically transitions to the next phase with out requiring express motion from the viewer.
This sequential presentation enhances engagement by decreasing friction within the consumption course of. By minimizing the steps wanted to view associated content material, customers usually tend to watch the whole thing of a story, resulting in elevated time spent on the platform. Traditionally, accessing subsequent content material required a return to the profile or feed, which launched the potential of distraction and decreased viewership of the entire sequence.