On Instagram, the overall variety of occasions content material is displayed is distinct from the variety of occasions content material is watched. The previous represents each occasion a chunk of content material seems on a display screen, no matter person interplay. The latter displays the variety of occasions a video or reside broadcast is actively engaged with for a specified period, sometimes three seconds or extra.
Understanding this distinction is essential for efficient social media technique. Analyzing the ratio between show frequency and engagement gives insights into content material resonance and viewers curiosity. Traditionally, entrepreneurs have relied on show frequency as a major metric, however a shift in the direction of valuing precise engagement presents a extra correct evaluation of content material efficiency and return on funding.