Social media platforms typically present avenues for customers to hunt help inside their current networks. For instance, a person encountering difficulties understanding a function on a photo-sharing utility may straight ask their contacts for steerage or clarification.
Such a peer-to-peer assist will be helpful because it presents instant, personalised options tailor-made to the consumer’s particular context. Traditionally, counting on private connections for problem-solving has been a standard apply; digital platforms merely lengthen this conduct into the net realm. These interactions can foster stronger relationships and a way of neighborhood amongst customers.
