A string of alphanumeric characters that, when entered throughout the checkout course of, reduces the price of renting films or exhibits on the video-sharing platform. These incentives present a reduction on the usual rental value, making content material extra accessible to viewers. As an illustration, a consumer may enter a selected sequence throughout fee to obtain 20% off their chosen movie.
These incentives play a big function in attracting clients and driving engagement on the platform. They’ll stimulate viewership, particularly for brand new releases or catalog titles. Traditionally, these have been distributed by way of numerous channels, together with e mail advertising and marketing campaigns, partnerships with different corporations, and promotions throughout the platform itself, aiming to spice up transactions and construct buyer loyalty.