The phrase references a kind of user-generated content material generally discovered on a video-sharing platform. It describes movies the place people categorical robust, typically constructive, reactions to an organization, product, or service. As an example, a shopper may create a video showcasing an distinctive expertise with a enterprise, utilizing emotive language to convey their satisfaction.
Such content material holds significance for organizations because it represents genuine buyer testimonials. The perceived genuineness of those movies can construct belief with potential purchasers and improve model repute. Traditionally, word-of-mouth advertising has all the time been priceless; this format merely modernizes that idea for a digital viewers. It supplies a direct, unfiltered perspective that conventional promoting might lack.
