The phrase identifies a particular sort of on-line activism targeted on university-related funding insurance policies. It makes use of a social media platform, Instagram, to advertise the concept that a college’s monetary holdings are complicit in supporting discriminatory or oppressive programs, probably mirroring historic parallels. For instance, pupil teams might create Instagram accounts that element the college’s investments in companies working in areas the place they imagine insurance policies akin to the historic South African system are in place, advocating for the college to withdraw these investments.
This digital activism beneficial properties significance by its means to quickly disseminate info, mobilize help, and publicly strain establishments. The advantages embody elevating consciousness amongst college students and the broader neighborhood, fostering dialogue about moral investing, and probably influencing college coverage choices. Traditionally, student-led divestment campaigns have performed a big function in influencing company and governmental insurance policies concerning human rights and social justice points. The campaigns on Instagram are a contemporary iteration of this tactic, leveraging the platform’s visible nature and attain.