The phrase highlights the perceived problem in producing revenue from the YouTube platform. It means that the method of monetizing content material on the video-sharing web site will not be simple and will current vital challenges for creators. As an example, a newcomer may discover it troublesome to satisfy the eligibility standards for the YouTube Associate Program or wrestle to draw ample viewership to generate substantial income.
Understanding the perceived limitations to monetization is essential for aspiring content material creators. Recognizing these obstacles permits people to develop knowledgeable methods, handle expectations, and allocate sources successfully. Traditionally, the convenience of producing income on YouTube has fluctuated as a consequence of evolving platform insurance policies, algorithmic adjustments impacting content material discoverability, and elevated competitors amongst creators. This has led to a more difficult panorama for these in search of to derive revenue from their video content material.